The Wet n Wild Color Icon Au Natural 10-Pan Eyeshadow Palette ($7.99 CAD) bears an uncanny resemblance to the Urban Decay Naked 1 Palette (and its dupes including the Chi Chi Glamorous Nudes Eyeshadow Palette, Annabelle Smoky Nudes, etc.)
The formulation of the shadows is smooth and not overly powdery but not buttery soft like Urban Decay or even Wet N Wild's OG palettes like the Walking on Eggshells trio. The powders blend well and can be layered for more/less opacity. However, they don't build up to quite a bold statement as some other eyeshadows in my collection and 100% require a primer.
Colour and finish-wise, this palette is pretty great. It includes 3 matte-ish and 6 satin/shimmery shades. The lightest two shades are a total write-off. They're sheer and hard to make pigmented on the eyes. Like most drugstore palettes, the mattes are ok - not amazing and the shimmers are where it's at. Those three golden/bronze tones on the left are speaking to me.
All in all, the Wet N Wild Color Icon Au Natural 10-Pan Eyeshadow Palette is a decent palette with a lot of variety, especially for the price. It's not at all unique nor is it the best neutral palette at the drugstore. If you're looking for a solid drugstore eye palette, first I'd recommend CoverGirl's TruNaked Eyeshadow Palettes, Annabelle's Smokey Nudes and then this one from Wet N Wild.
What do you think of this drugstore eyeshadow palette?
Press samples featuredFacebook || Twitter || Bloglovin || Instagram