Wet n Wild Colouricon Eyeliners are part of their regular collection. I must have bought the purple eyeliner because I've heard along the grape vine that purple accents brown eyes well. I can't recall how much I paid for this product, but I know it was around $1-$2. Wet n Wild products are generally inexpensive and a fair quality. This eyeliner is no exception.
L to R: Standalone // Over NYX Jumbo Eyeshadow Pencil // Blended Out
Packaging. I'd just like to take this time to express my hatred for clear plastic caps. Most drugstore eyeliners have these and they crack so easily. It's half my fault for being irresponsible and pushing down the cap too much, but the clear lids are utterly horrendous.
Texture. This eyeliner is on the hard side. It doesn't pull your eyes like crazy or anything, but it's not a smudgy eyeliner like UD 24/7 Glide On pencils. If you look at the swatch, it can't really be blended out or used as a base because it's so hard. On the bright side, it doesn't transfer or smudge, so I'll never look like a purple raccoon. :)
Colour. This is what I'd call a "true purple". It's not plummy or aubergine by any means. The pigmentation is the best thing about this liner. It doesn't last all day, but at least 6 hours.
Overall. Despite the packaging flaws and the stiff texture, this is a pretty decent product for the really inexpensive price point.
Have you tried this product? What's your favourite eyeliner bargain?